RAM’s Limited Edition Pickup Salutes Drivers in Tonawanda, NY

Designed for those men and women who risk their lives to protect us all, RAM is issuing another round of its Limited Edition military-inspired pickup. Scheduled to arrive in early 2021, the new ‘Built to Serve’ RAM 1500 truck adds two new rugged colors to the lineup, including Flame Red and Tank. Limited to just 2,000 units, the latest ‘Built to Serve’ lineup of trucks will feature a new ‘maritime land force’ theme.

Saluting the Five U.S. Armed Forces

RAM’s new fleet of ‘Built to Serve’ pickup trucks are made in honor of the five United States armed forces, including the U.S. Air Force, Army, Coast Guard, Marine Corps, and Navy. The new military-inspired RAM 1500 pickup will come standard with Medium Graystone interior accent stitching and an array of exclusive design elements, such as:

  • 20-inch aluminum wheels
  • Body-color fender flares
  • U.S. flag badges
  • ’Built to Serve’ decal on rear quarter panels

Additional noteworthy features include black bumpers, black side steps, exhaust tips, and an all-black front grille. Upgraded with RAM’s iconic 4x4 Off-Road Group package, the new ‘Built to Serve’ lineup will also feature all-terrain tires, hill descent control, tow hooks, an electronic-locking rear axle, skid plates, enhanced steering gear, transfer case, and a fuel tank.

Upgrade Your Armor with a ‘Built to Serve’ Pickup in Buffalo, NY

When the going gets tough, you can count on the new RAM 1500 ‘Built to Serve’ pickup truck to hold its own. Whether you’re chasing the off-roads or embarking on a long road trip, the 1500’s tech-savvy innovation and improved efficiency will leave you hungry for your next adventure. Available with most RAM 1500 configurations here at Northtown CDJR, the ‘Built to Serve’ package can be added to just about any trim level of your choice.

Schedule A Test Drive

Learn more about the new ‘Built to Serve’ pickup and schedule a test drive of the new RAM 1500 today! We look forward to meeting you!

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